Where to Buy Sex Toys Online: 15 Stores to Shop in 2025
Prior to participating in our tests, all of the panelists had used vibrators and were reliably able to achieve orgasm through vibrator use, though some were more experienced than others. We instructed our testers to use each toy themselves and to incorporate these toys into partner play when possible. We’ve also solicited long-term testing feedback from folks who bought their first vibrators based on the advice in this guide. Consider your preferences and what kind of stimulation you enjoy. There are various options, including vibrators, dildos, clitoral stimulators, and more.
Max 2 can be synced with interactive content, allowing it to move in rhythm with videos or games, and it connects seamlessly with the Lovense Remote app. Sex toy retailers that vet their products for safety and pleasure include Babeland, Good Vibes, Spectrum Boutique, Lovehoney, Lovers, and Organic Loven. All these shops carry products from the luxury sex toy manufacturers included on this list, like Dame, Lelo, Le Wand huge dildos, Womanizer, and more. While in some cases, you get what you pay for, “there absolutely are sex toys for under $50 that are safe and well-made,” says Wright. Many of the budget-friendly options below are great for beginners, as luxury toys can have too many intimidating bells and whistles. Our favorite palm vibe, the Le Wand Point, has a sleek stainless steel handle and an uber-soft ridged silicone tip.
The company is known for their bestselling lubricants and enhancements. Your body is waiting to be explored, and sex toys for women are here to help you to navigate that sensual journey. Instead of doing the same thing over and over again, which often leads to bedroom boredom, you can use pleasure devices to spice things up. From suction toys that offer pinpoint pleasure to g-spot toys that send intense internal stimulation, there’s a female love toy that’ll satisfy your desires. Beyond bolstering emotional intimacy, “toys are a great asset to increase arousal,” says Jenni Skyler, PhD, a certified sex therapist based in Colorado.
Sex toys in 2025 aren’t just about new features—they’re about helping people connect with themselves and their partners in fresh, exciting ways. The Solace Pro combines cutting-edge AI technology with thoughtful design, making it one of the most versatile toys on the market. Whether you’re looking for precision control, long-distance fun, or a hands-free experience, this device has it all. There’s more to this beginner-friendly grinder from Cute Little Fuckers than meets the eye. The smiling star design “provides a [wide] variety of sensations and textures, which makes this a great external vibe and grinding toy, no matter the shape of your bits,” Finn previously told SELF.
When it comes to sex toys, experts say they see a lot of hesitation from men (especially in heterosexual relationships) related to viewing sex toys as competition instead of tools. “Sex toys are made for our pleasure, and there is no shame in trying them out, as a man or as a person with a penis,” says sex educator Javay Frye-Nekrasova , MEd (also known as The Millennial Sexpert). Customers appreciate the realistic feel of the sex toy, noting its soft TPE skin with various sensations and interior designed for maximum pleasure. This cult-favorite model offers 11 powerful air wave vibration settings to choose from, and it’s even waterproof, so you can enjoy a little fun during your shower routine. Unlike the Sona, this one also features a handle that can allow you to move the toy more easily.
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